A huge opportunity exists right now for on-line pharmacies to become major players in this emerging cross-border commerce. Aggressive powerful marketing strategies will be the difference between those that barely survive and those who thrive and dominate.
Who will be the E-Trade, Amazon or EBAY of the on-line pharmaceutical business? Why not your company?
Marketing has become the single most critical factor in determining a company’s current and future success. The company brand, discount pricing, superior products, technology and the highest level of customer service are secondary to a sound marketing strategy.
The key to any marketing is its effectiveness. Do the marketing efforts generate revenues and profits and increase the value of the business? This in-depth seminar will provide participants with valuable information on how to develop, create and implement a marketing program that is affordable, manageable and produces results.
You’ll discover:
• Marketing 1-2-3, The Three Simple Steps to Double or Triple Your Business
• The Most Important Marketing Objective – Show Me the Money
• The Tips and Tricks of Creating Effective Marketing Communications
• Keeping Score – Cost-per-Customer (CPC), Lifetime Value of Customer
(LVOC), and Return on Investment (ROI)
Robert Haukoos is a Marketing and Business Development Consultant with over 20 years of experience. Bob is a frequent speaker on marketing, sales and business development topics.